ABOUT
I am a freelance journalist, copywriter, and content creator. Based in London (though often globe-trotting), I write for a wide range of international titles and clients. With over 13 years' experience in both print and digital media, I write across a diverse range of sectors, including luxury, travel and hospitality, F&D, design and interiors, fashion, art, architecture, and watches and jewellery.
My stories have been featured in Wallpaper*, The Independent, Sphere, Small Luxury Hotels' Travel Journal, Adventure.com, Magnifissance, The Jackal, FAULT, and Wildflower, amongst others.
Past roles include Associate Editor of luxury travel and lifestyle title Sphere, Editor of Raffles Hotels' luxury travel magazine, and Deputy Editor of AM Aston Martin magazine. I was also Editor of luxury yacht magazine PrivatSea, as well as Editor of fashion and lifestyle trend forecast agency Trendstop.
To date, I have launched five new titles as Editor: a contemporary luxury magazine, two special one-off print publications, an online lifestyle magazine, and a coffee table book.
As a content specialist, I produce bespoke commercial content for leading brands and creative agencies. Whether the client is a new luxury hotel group, a top architectural practice, a holistic skincare label, a heritage watchmaker (or something else entirely), I elevate brand storytelling with tailor-made content creation that enhances presence whilst connecting with audiences on a meaningful level.
Additionally, in my role as brand consultant, I work alongside clients to craft a distinctive tone of voice, defining personality and positioning through effective brand strategy. You can find out more about my professional services here.
Clients (past and present) include:
Aston Martin, Raffles Hotels, Diageo, Montblanc, Hackett, Boodles, Bowmore, LunaJets, Godiva, Fabergé, Girard-Perregaux, H.Moser & Cie, Harvey Jones, Tasaki, Smallbone, Hamptons, PrivatSea, Models 1, Radisson Hotels, Almora Botanica, and The Caesars Group.
I am currently available for freelance commissions, editorial consultancy, and bespoke content solutions. Get in touch.
