ABOUT

I am a freelance journalist, copywriter, brand storyteller and editorial consultant. Based in London (though often globe-trotting), I work with a wide range of international brands, agencies and publications. With over 15 years' experience in both print and digital, I specialise in writing for the luxury sector, including travel and hospitality, F&D, design and interiors, fashion, art, architecture, and watches and jewellery. 

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My words have been featured in Wallpaper*, The Independent, Sphere, Small Luxury Hotels, Adventure.com, Tempus, Beau Monde Traveller, easyJet Traveller, Magnifissance, The Jackal, FAULT and Wildflower, amongst others. ​

 

Past roles include Associate Editor of Sphere, Editor of Raffles Hotels magazine, Deputy Editor of Maybourne and Deputy Editor of AM Aston Martin magazine. I was also Editor of luxury yacht title PrivatSea, as well as Editor of trend forecast agency Trendstop. 

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​To date, I have launched five new publications as Editor, including a contemporary luxury magazine, an online lifestyle magazine and a coffee table book. 

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I also produce bespoke commercial content for leading brands and creative agencies. Whether the client is a new luxury hotel group, a top architectural practice, a holistic skincare label, a heritage watchmaker (or something else entirely), I elevate brand storytelling with tailor-made content creation that enhances presence whilst connecting with audiences on a meaningful level. 

 

Additionally, in my role as brand consultant, I work alongside clients to craft a distinctive tone of voice and written style, defining personality and positioning through effective strategy. You can find out more about my professional services here. 

 

Clients (past and present) include:

Aston Martin, Maybourne, Raffles Hotels, Diageo, Montblanc, Hackett, Boodles, Bowmore, LunaJets, Godiva, Ritz-Carlton Hotels, Fabergé, Girard-Perregaux, H.Moser & Cie, Harvey Jones, Tasaki, Smallbone, Hamptons, Ryenn's Eyes, PrivatSea, Models 1, Autograph Collection Hotels, Radisson Hotels, Almora Botanica and Small Luxury Hotels.

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I am currently available for journalist commissions, editorial consultancy and bespoke content solutions. Get in touch.