ABOUT

I am a freelance journalist, copywriter, content creator, and brand consultant. Based in London (though often globe-trotting), I write for a wide range of international brands and publications. With over 14 years' experience in both print and digital, I specialise in writing for the luxury sector, including travel and hospitality, F&D, design and interiors, fashion, art, architecture, and watches and jewellery. 

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My words have been featured in Wallpaper*, The Independent, Sphere, Swoon by Small Luxury Hotels, Adventure.com, easyJet Traveller, Magnifissance, The Jackal, FAULT, and Wildflower, amongst others.

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I am currently Deputy Editor of Maybourne magazine and Sub Editor of Swoon by SLH.

 

Past roles include Associate Editor of Sphere, Editor of Raffles Hotels magazine, and Deputy Editor of AM Aston Martin magazine. I was also Editor of luxury yacht title PrivatSea, as well as Editor of trend forecast agency Trendstop. 

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​To date, I have launched five new publications as Editor, including a contemporary luxury magazine, an online lifestyle magazine, and a coffee table book. 

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I also produce bespoke commercial content for leading brands and creative agencies. Whether the client is a new luxury hotel group, a top architectural practice, a holistic skincare label, a heritage watchmaker (or something else entirely), I elevate brand storytelling with tailor-made content creation that enhances presence whilst connecting with audiences on a meaningful level. 

 

Additionally, in my role as brand consultant, I work alongside clients to craft a distinctive tone of voice and written style, defining personality and positioning through effective strategy. You can find out more about my professional services here. 

 

Clients (past and present) include:

Aston Martin, Maybourne, Raffles Hotels, Diageo, Montblanc, Hackett, Boodles, Bowmore, LunaJets, Godiva, Ritz-Carlton Hotels, Fabergé, Girard-Perregaux, H.Moser & Cie, Harvey Jones, Tasaki, Smallbone, Hamptons, Ryenn's Eyes, PrivatSea, Models 1, Autograph Collection Hotels, Radisson Hotels, Almora Botanica, and Small Luxury Hotels.

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I am currently available for journalist commissions, editorial consultancy, and bespoke content solutions. Get in touch.